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Pre-Release & Distribution Digital Marketing & PR Services

Pre-Release Buzz Campaign

Build excitement and anticipation for your film across social media and online platforms. This campaign includes teaser content, countdowns, sneak peeks, and exclusive behind-the-scenes insights to engage your audience in the weeks leading up to the release.

Deliverables

  • Teaser Content: A series of short video clips, posters, or memes to create intrigue.

  • Countdown Posts: Timed posts leading up to the release date, counting down the days.

  • Sneak Peeks: Exclusive looks into scenes, cast, or behind-the-scenes footage to build excitement.

  • Fan Engagement: Interaction with your audience through comments, polls, live Q&As, and contests to create a loyal fanbase.

  • Media Outreach: Contacting entertainment outlets like IndieWire, Collider, and others to share exciting stories, interviews, or sneak peeks, and help generate buzz around your film.

Notes

  • The cost of placements in premium entertainment outlets (such as IndieWire, Variety, etc.) or additional articles (like BTS or Q&A features) will be paid separately by the production.

  • The campaign can include articles, interviews, or sneak peeks in addition to press releases, depending on the client's needs.

Blogger/Influencer Partnerships

Collaborating with influencers and bloggers in relevant niches to create buzz and promote your film. We connect you with influential voices who resonate with your target audience, whether it’s film lovers, niche communities, or genre enthusiasts. These partnerships help amplify your film’s visibility, engaging its followers with exclusive content, reviews, or shout-outs.

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Deliverables

  • Curated partnerships with influencers and bloggers.

  • Custom content created for promotion, such as posts, videos, or reviews.

  • Influencers sharing behind-the-scenes footage, teasers, or personal takes on the film.

  • Tracking and reporting on engagement metrics (likes, shares, comments, etc.).

 

Additional Options

  • Long-term influencer collaborations (e.g., multiple posts over time).

  • Cross-platform promotions (Instagram, TikTok, YouTube, blogs).

  • Event appearances by influencers or bloggers (e.g., at screenings or premieres).

Targeted Social Media and Google Ads

Drive awareness and engagement for your film with precision-targeted ad campaigns across major social media platforms. These ads are designed to build hype, grow your audience, and drive traffic to key landing pages or trailers. We create tailored campaigns to ensure your film reaches the right audience at the right time.

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Deliverables

  • Platform-Specific Campaigns: Run targeted ad campaigns on Facebook, Instagram, YouTube, and TikTok to maximize your reach. Each platform has its unique strengths, and we’ll design a strategy specific to the features and audience of each one.

    • Facebook & Instagram Ads: Promote trailers, teasers, and exclusive behind-the-scenes content to engage potential viewers and increase ticket sales or streaming interest.

    • YouTube and Google Ads: Use video ads (skippable and non-skippable) to promote trailers and exclusive clips, with precise targeting to film enthusiasts and specific demographics.

    • TikTok Ads: Leverage TikTok’s viral potential with creative video content and ads tailored to its short-form, dynamic audience.

  • Audience Targeting: Using detailed targeting strategies, we ensure your ads reach the right people, based on demographics, interests, behaviors, and geographic location. We can also retarget users who have interacted with your content previously, keeping the buzz alive.

  • Ad Creative: Our team will handle the design and copy for the ads, ensuring each piece of content is optimized for its respective platform—whether it’s a static image, video, or carousel format.

  • Performance Monitoring & Optimization: We’ll track the performance of each ad campaign and adjust it in real-time to ensure maximum efficiency. You’ll receive regular reports to understand the campaign’s impact.

Film Festival Promotion

Maximize your film’s visibility and impact at festivals with a targeted promotional campaign designed to attract attention from both industry professionals and audiences. This service includes outreach to festival press, influencers, and media, as well as strategies for increasing your film's chances of recognition.

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Deliverables

  • Festival Press Outreach: Writing and distributing press releases to festival-specific outlets and general film industry publications to generate buzz around your film’s participation. This can include behind-the-scenes stories, cast and crew interviews, and feature articles.

  • Influencer and Media Outreach: Coordinating with festival influencers, bloggers, and critics to get additional coverage and reviews. We'll connect you with influential voices who can promote your film through their platforms and networks.

  • Social Media Content: Creation of festival-specific social media posts (including posters, teasers, and countdowns) to highlight the film’s festival journey and engage with the audience on platforms like Instagram, Twitter, and TikTok.

  • Festival Networking Support: Guidance and introductions to key industry players, such as distributors, critics, and other filmmakers, for potential collaborations or distribution opportunities.

Notes

  • The cost of press release placements, festival-specific articles, or influencer partnerships is paid separately by the production.

  • This campaign is designed to maximize your film’s exposure and increase its chances of recognition, awards, or distribution deals at film festivals.

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© 2024 by Opulence Marketing Ltd

Opulence Marketing Ltd | Registered in England & Wales | Company No: 14215001 |

3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL

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